Who protects the protectors?

The Ministry of Defence Police is the only armed police force in the UK. It's their job to protect crucial sites like military bases and nuclear power stations. In the past, their recruitment campaigns have usually featured pictures of people with guns. And that tends to attract a certain kind of person. Our job was to appeal to a broader audience by showing that it takes all kinds of kinds of skills and qualities to do the job well. 

Client: MOD Police
Role: Lead Creative | Concept & copywriting