What's the best way to make insurance interesting?

Lloyd's came to us with a challenge. They wanted us help make careers in insurance exciting for students and school children. We focused on the fact that insurance is about understanding risk. And for a global organisation like Lloyd's that involves asking some big, interesting questions.

This pitch work included everything from posters and brochures to an augmented reality experience. We even proposed a competition based around understanding the risks inherent in scaling an ice-cream business. Although this was really just an excuse to take our Signor Gelato ice cream van on a campus tour.